-04.jpg)
JNJF is a brand created by Jefferson focusing on designer toy, toy customization and doodle art. Currently he also started other arts related projects such as painting and doing sculpture.
Jefferson Ng, originally from Sabah and now based in Kuala Lumpur, Malaysia, is a practicing artist. Since 2011, he has been focusing on his own creations, AHBOY and Jeffersonism, while also participating in numerous local and international events.
In 2021 and 2022, he held the AHBOY 10th anniversary shows at Wrong Gallery Taipei and GMBB, Kuala Lumpur. In 2023, he released his first sofubi figure, Long Long, the blue puppy. He also did his solo show “long long story” in year 2025 at Michael Chuah Gallery, Malaysia.
A Humorous Boy(AHBOY) is actually talking about a little boy growing up lack of self-confidence due to his mole at the corner of his mouth. He felt that he is abnormal which leads him avoiding being at crowded place. One day, he met many people with mole at the corner of their mouth just like him. He realises that it is normal & slowly regain his self-confidence. From then on, he gets to know more friends.
Long Long, a long-shaped blue puppy from Llagworld—also known as Earth-20527—lives among many oddly shaped creatures. He often spends his days loafing around with them, and to him, what may seem strange to others is perfectly normal.